Neil Shah

Large language models produce powerful text embeddings, but their causal attention mechanism restricts the flow of information from later to earlier tokens, degrading representation quality. While recent methods attempt to solve this by prepending a single summary token, they over-compress information, hence harming performance on long documents. We propose Hierarchical Token Prepending (HTP), a method that resolves two critical bottlenecks. To mitigate attention-level compression, HTP partitions the input into blocks and prepends block-level summary tokens to subsequent blocks, creating multiple pathways for backward information flow. To address readout-level over-squashing, we replace last-token pooling with mean-pooling, a choice supported by theoretical analysis. HTP achieves consistent performance gains across 11 retrieval datasets and 30 general embedding benchmarks, especially in long-context settings. As a simple, architecture-agnostic method, HTP enhances both zero-shot and finetuned models, offering a scalable route to superior long-document embeddings.

Effective item identifiers (IDs) are an important component for recommender systems (RecSys) in practice, and are commonly adopted in many use cases such as retrieval and ranking. IDs can encode collaborative filtering signals within training data, such that RecSys models can extrapolate during the inference and personalize the prediction based on users’ behavioral histories. Recently, Semantic IDs (SIDs) have become a trending paradigm for RecSys. In comparison to the conventional atomic ID, an SID is an ordered list of codes, derived from tokenizers such as residual quantization, applied to semantic representations commonly extracted from foundation models or collaborative signals. SIDs have drastically smaller cardinality than the atomic counterpart, and induce semantic clustering in the ID space. At Snapchat, we apply SIDs as auxiliary features for ranking models, and also explore SIDs as additional retrieval sources in different ML applications. In this paper, we discuss practical technical challenges we encountered while applying SIDs, experiments we have conducted, and design choices we have iterated to mitigate these challenges. Backed by promising offline results on both internal data and academic benchmarks as well as online A/B studies, SID variants have been launched in multiple production models with positive metrics impact.

Generative recommendation plays a crucial role in personalized systems, predicting users’ future interactions from their historical behavior sequences. A critical yet underexplored factor in training these models is data augmentation, the process of constructing training data from user interaction histories. By shaping the training distribution, data augmentation directly and often substantially affects model generalization and performance. Nevertheless, in much of the existing work, this process is simplified, applied inconsistently, or treated as a minor design choice, without a systematic and principled understanding of its effects. Motivated by our empirical finding that different augmentation strategies can yield large performance disparities, we conduct an in-depth analysis of how they reshape training distributions and influence alignment with future targets and generalization to unseen inputs. To systematize this design space, we propose GenPAS, a generalized and principled framework that models augmentation as a stochastic sampling process over input-target pairs with three bias-controlled steps: sequence sampling, target sampling, and input sampling. This formulation unifies widely used strategies as special cases and enables flexible control of the resulting training distribution. Our extensive experiments on benchmark and industrial datasets demonstrate that GenPAS yields superior accuracy, data efficiency, and parameter efficiency compared to existing strategies, providing practical guidance for principled training data construction in generative recommendation. Our code is available at https://github.com/snap-research/GenPAS.

Recent advancements in generative models have allowed the emergence of a promising paradigm for recommender systems (RS), known as Generative Recommendation (GR), which tries to unify rich item semantics and collaborative filtering signals. One popular modern approach is to use semantic IDs (SIDs), which are discrete codes quantized from the embeddings of modality encoders (e.g., large language or vision models), to represent items in an autoregressive user interaction sequence modeling setup (henceforth, SID-based GR). While generative models in other domains exhibit well-established scaling laws, our work reveals that SID-based GR shows significant bottlenecks while scaling up the model. In particular, the performance of SID-based GR quickly saturates as we enlarge each component: the modality encoder, the quantization tokenizer, and the RS itself. In this work, we identify the limited capacity of SIDs to encode item semantic information as one of the fundamental bottlenecks. Motivated by this observation, as an initial effort to obtain GR models with better scaling behaviors, we revisit another GR paradigm that directly uses large language models (LLMs) as recommenders (henceforth, LLM-as-RS). Our experiments show that the LLM-as-RS paradigm has superior model scaling properties and achieves up to 20 percent improvement over the best achievable performance of SID-based GR through scaling. We also challenge the prevailing belief that LLMs struggle to capture collaborative filtering information, showing that their ability to model user-item interactions improves as LLMs scale up. Our analyses on both SID-based GR and LLMs across model sizes from 44M to 14B parameters underscore the intrinsic scaling limits of SID-based GR and position LLM-as-RS as a promising path toward foundation models for GR.

Generative recommendation (GR) has gained increasing attention for its promising performance compared to traditional models. A key factor contributing to the success of GR is the semantic ID (SID), which converts continuous semantic representations (e.g., from large language models) into discrete ID sequences. This enables GR models with SIDs to both incorporate semantic information and learn collaborative filtering signals, while retaining the benefits of discrete decoding. However, varied modeling techniques, hyper-parameters, and experimental setups in existing literature make direct comparisons between GR proposals challenging. Furthermore, the absence of an open-source, unified framework hinders systematic benchmarking and extension, slowing model iteration. To address this challenge, our work introduces and open-sources a framework for Generative Recommendation with semantic ID, namely GRID, specifically designed for modularity to facilitate easy component swapping and accelerate idea iteration. Using GRID, we systematically experiment with and ablate different components of GR models with SIDs on public benchmarks. Our comprehensive experiments with GRID reveal that many overlooked architectural components in GR models with SIDs substantially impact performance. This offers both novel insights and validates the utility of an open-source platform for robust benchmarking and GR research advancement. GRID is open-sourced at https://github.com/snap-research/GRID.

Recent advances in graph machine learning (ML) with the introduction of Graph Neural Networks (GNNs) have led to a widespread interest in applying these approaches to business applications at scale. GNNs enable differentiable end-to-end (E2E) learning of model parameters given graph structure which enables optimization towards popular node, edge (link) and graph-level tasks. While the research innovation in new GNN layers and training strategies has been rapid, industrial adoption and utility of GNNs has lagged considerably due to the unique scale challenges that large-scale graph ML problems create. In this work, we share our approach to training, inference, and utilization of GNNs at Snapchat. To this end, we present GiGL (Gigantic Graph Learning), an open-source library to enable large-scale distributed graph ML to the benefit of researchers, ML engineers, and practitioners. We use GiGL internally at Snapchat to manage the heavy lifting of GNN workflows, including graph data preprocessing from relational DBs, subgraph sampling, distributed training, inference, and orchestration. GiGL is designed to interface cleanly with open-source GNN modeling libraries prominent in academia like PyTorch Geometric (PyG), while handling scaling and productionization challenges that make it easier for internal practitioners to focus on modeling. GiGL is used in multiple production settings, and has powered over 35 launches across multiple business domains in the last 2 years in the contexts of friend recommendation, content recommendation and advertising. This work details high-level design and tools the library provides, scaling properties, case studies in diverse business settings with industry-scale graphs, and several key lessons learned in employing graph ML at scale on large social data. GiGL is open-sourced at https://github.com/Snapchat/GiGL.

The development of powerful user representations is a key factor in the success of recommender systems (RecSys). Online platforms employ a range of RecSys techniques to personalize user experience across diverse in-app surfaces. User representations are often learned individually through user’s historical interactions within each surface and user representations across different surfaces can be shared post-hoc as auxiliary features or additional retrieval sources. While effective, such schemes cannot directly encode collaborative filtering signals across different surfaces, hindering its capacity to discover complex relationships between user behaviors and preferences across the whole platform. To bridge this gap at Snapchat, we seek to conduct universal user modeling (UUM) across different in-app surfaces, learning general-purpose user representations which encode behaviors across surfaces. Instead of replacing domain-specific representations, UUM representations capture cross-domain trends, enriching existing representations with complementary information. This work discusses our efforts in developing initial UUM versions, practical challenges, technical choices and modeling and research directions with promising offline performance. Following successful A/B testing, UUM representations have been launched in production, powering multiple use cases and demonstrating their value. UUM embedding has been incorporated into (i) Long-form Video embedding-based retrieval, leading to 2.78% increase in Long-form Video Open Rate, (ii) Long-form Video L2 ranking, with 19.2% increase in Long-form Video View Time sum, (iii) Lens L2 ranking, leading to 1.76% increase in Lens play time, and (iv) Notification L2 ranking, with 0.87% increase in Notification Open Rate.

Retrieval-augmented generation (RAG) is a powerful technique that enhances downstream task execution by retrieving additional information, such as knowledge, skills, and tools from external sources. Graph, by its intrinsic "nodes connected by edges" nature, encodes massive heterogeneous and relational information, making it a golden resource for RAG in tremendous real-world applications. As a result, we have recently witnessed increasing attention on equipping RAG with Graph, i.e., GraphRAG. However, unlike conventional RAG, where the retriever, generator, and external data sources can be uniformly designed in the neural-embedding space, the uniqueness of graph-structured data, such as diverse-formatted and domain-specific relational knowledge, poses unique and significant challenges when designing GraphRAG for different domains. Given the broad applicability, the associated design challenges, and the recent surge in GraphRAG, a systematic and up-to-date survey of its key concepts and techniques is urgently desired. Following this motivation, we present a comprehensive and up-to-date survey on GraphRAG. Our survey first proposes a holistic GraphRAG framework by defining its key components, including query processor, retriever, organizer, generator, and data source. Furthermore, recognizing that graphs in different domains exhibit distinct relational patterns and require dedicated designs, we review GraphRAG techniques uniquely tailored to each domain. Finally, we discuss research challenges and brainstorm directions to inspire cross-disciplinary opportunities. Our survey repository is publicly maintained at https://github.com/Graph-RAG/GraphRAG/.

Graph Neural Networks (GNNs) have empowered the advance in graph-structured data analysis. Recently, the rise of Large Language Models (LLMs) like GPT-4 has heralded a new era in deep learning. However, their application to graph data poses distinct challenges due to the inherent difficulty of translating graph structures to language. To this end, we introduce the Large Language and Graph Assistant (LLaGA), an innovative model that effectively integrates LLM capabilities to handle the complexities of graph-structured data. LLaGA retains the general-purpose nature of LLMs while adapting graph data into a format compatible with LLM input. LLaGA achieves this by reorganizing graph nodes to structure-aware sequences and then mapping these into the token embedding space through a versatile projector. LLaGA excels in versatility, generalizability and interpretability, allowing it to perform consistently well across different datasets and tasks, extend its ability to unseen datasets or tasks, and provide explanations for graphs. Our extensive experiments across popular graph benchmarks show that LLaGA delivers outstanding performance across four datasets and three tasks using one single model, surpassing state-of-the-art graph models in both supervised and zero-shot scenarios. Our code is available at \url{https://github.com/VITA-Group/LLaGA}.

Link prediction attempts to predict whether an unseen edge exists based on only a portion of edges of a graph. A flurry of methods have been introduced in recent years that attempt to make use of graph neural networks (GNNs) for this task. Furthermore, new and diverse datasets have also been created to better evaluate the effectiveness of these new models. However, multiple pitfalls currently exist that hinder our ability to properly evaluate these new methods. These pitfalls mainly include: (1) Lower than actual performance on multiple baselines, (2) A lack of a unified data split and evaluation metric on some datasets, and (3) An unrealistic evaluation setting that uses easy negative samples. To overcome these challenges, we first conduct a fair comparison across prominent methods and datasets, utilizing the same dataset and hyperparameter search settings. We then create a more practical evaluation setting based on a Heuristic Related Sampling Technique (HeaRT), which samples hard negative samples via multiple heuristics. The new evaluation setting helps promote new challenges and opportunities in link prediction by aligning the evaluation with real-world situations. Our implementation and data are available at https://github.com/Juanhui28/HeaRT

Friend recommendation systems in online social and professional networks such as Snapchat helps users find friends and build connections, leading to better user engagement and retention. Traditional friend recommendation systems take advantage of the principle of locality and use graph traversal to retrieve friend candidates, e.g. Friends-of-Friends (FoF). While this approach has been adopted and shown efficacy in companies with large online networks such as Linkedin and Facebook, it suffers several challenges: (i) discrete graph traversal offers limited reach in cold-start settings, (ii) it is expensive and infeasible in realtime settings beyond 1 or 2 hop requests owing to latency constraints, and (iii) it cannot well-capture the complexity of graph topology or connection strengths, forcing one to resort to other mechanisms to rank and find top-K candidates. In this paper, we proposed a new Embedding Based Retrieval (EBR) system for retrieving friend candidates, which complements the traditional FoF retrieval by retrieving candidates beyond 2-hop, and providing a natural way to rank FoF candidates. Through online A/B test, we observe statistically significant improvements in the number of friendships made with EBR as an additional retrieval source in both low- and high-density network markets. Our contributions in this work include deploying a novel retrieval system to a large-scale friend recommendation system at Snapchat, generating embeddings for billions of users using Graph Neural Networks, and building EBR infrastructure in production to support Snapchat scale.

Training graph neural networks (GNNs) on large graphs is complex and extremely time consuming. This is attributed to overheads caused by sparse matrix multiplication, which are sidestepped when training multi-layer perceptrons (MLPs) with only node features. MLPs, by ignoring graph context, are simple and faster for graph data, however they usually sacrifice prediction accuracy, limiting their applications for graph data. We observe that for most message passing-based GNNs, we can trivially derive an analog MLP (we call this a PeerMLP) with an equivalent weight space, by setting the trainable parameters with the same shapes, making us curious about \textbf{\emph{how do GNNs using weights from a fully trained PeerMLP perform?}} Surprisingly, we find that GNNs initialized with such weights significantly outperform their PeerMLPs, motivating us to use PeerMLP training as a precursor, initialization step to GNN training. To this end, we propose an embarrassingly simple, yet hugely effective initialization method for GNN training acceleration, called MLPInit. Our extensive experiments on multiple large-scale graph datasets with diverse GNN architectures validate that MLPInit can accelerate the training of GNNs (up to 33X speedup on OGB-Products) and often improve prediction performance (e.g., up to 7.97% improvement for GraphSAGE across 7 datasets for node classification, and up to 17.81% improvement across 4 datasets for link prediction on metric Hits@10). The code is available at \href{https://github.com/snap-research/MLPInit-for-GNNs}.

Graph Neural Networks (GNNs) are popular for graph machine learning and have shown great results on wide node classification tasks. Yet, they are less popular for practical deployments in the industry owing to their scalability challenges incurred by data dependency. Namely, GNN inference depends on neighbor nodes multiple hops away from the target, and fetching them burdens latency-constrained applications. Existing inference acceleration methods like pruning and quantization can speed up GNNs by reducing Multiplication-and-ACcumulation (MAC) operations, but the improvements are limited given the data dependency is not resolved. Conversely, multi-layer perceptrons (MLPs) have no graph dependency and infer much faster than GNNs, even though they are less accurate than GNNs for node classification in general. Motivated by these complementary strengths and weaknesses, we bring GNNs and MLPs together via knowledge distillation (KD). Our work shows that the performance of MLPs can be improved by large margins with GNN KD. We call the distilled MLPs Graph-less Neural Networks (GLNNs) as they have no inference graph dependency. We show that GLNNs with competitive accuracy infer faster than GNNs by 146X-273X and faster than other acceleration methods by 14X-27X. Under a production setting involving both transductive and inductive predictions across 7 datasets, GLNN accuracies improve over stand-alone MLPs by 12.36% on average and match GNNs on 6/7 datasets. Comprehensive analysis shows when and why GLNNs can achieve competitive accuracies to GNNs and suggests GLNN as a handy choice for latency-constrained applications.

Given the prevalence of large-scale graphs in real-world applications, the storage and time for training neural models have raised increasing concerns. To alleviate the concerns, we propose and study the problem of graph condensation for graph neural networks (GNNs). Specifically, we aim to condense the large, original graph into a small, synthetic and highly-informative graph, such that GNNs trained on the small graph and large graph have comparable performance. We approach the condensation problem by imitating the GNN training trajectory on the original graph through the optimization of a gradient matching loss and design a strategy to condense node futures and structural information simultaneously. Extensive experiments have demonstrated the effectiveness of the proposed framework in condensing different graph datasets into informative smaller graphs. In particular, we are able to approximate the original test accuracy by 95.3% on Reddit, 99.8% on Flickr and 99.0% on Citeseer, while reducing their graph size by more than 99.9%, and the condensed graphs can be used to train various GNN architectures.Code is released at https://github.com/ChandlerBang/GCond.

Message Passing Neural Networks (MPNNs) are a common type of Graph Neural Network (GNN), in which each node’s representation is computed recursively by aggregating representations (messages) from its immediate neighbors akin to a star-shaped pattern. MPNNs are appealing for being efficient and scalable, how-ever their expressiveness is upper-bounded by the 1st-order Weisfeiler-Lehman isomorphism test (1-WL). In response, prior works propose highly expressive models at the cost of scalability and sometimes generalization performance. Our work stands between these two regimes: we introduce a general framework to uplift any MPNN to be more expressive, with limited scalability overhead and greatly improved practical performance. We achieve this by extending local aggregation in MPNNs from star patterns to general subgraph patterns (e.g.,k-egonets):in our framework, each node representation is computed as the encoding of a surrounding induced subgraph rather than encoding of immediate neighbors only (i.e. a star). We choose the subgraph encoder to be a GNN (mainly MPNNs, considering scalability) to design a general framework that serves as a wrapper to up-lift any GNN. We call our proposed method GNN-AK(GNN As Kernel), as the framework resembles a convolutional neural network by replacing the kernel with GNNs. Theoretically, we show that our framework is strictly more powerful than 1&2-WL, and is not less powerful than 3-WL. We also design subgraph sampling strategies which greatly reduce memory footprint and improve speed while maintaining performance. Our method sets new state-of-the-art performance by large margins for several well-known graph ML tasks; specifically, 0.08 MAE on ZINC,74.79% and 86.887% accuracy on CIFAR10 and PATTERN respectively.

Graph neural networks (GNNs) have shown great prowess in learning representations suitable for numerous graph-based machine learning tasks. When applied to semi-supervised node classification, GNNs are widely believed to work well due to the homophily assumption ("like attracts like"), and fail to generalize to heterophilous graphs where dissimilar nodes connect. Recent works design new architectures to overcome such heterophily-related limitations, citing poor baseline performance and new architecture improvements on a few heterophilous graph benchmark datasets as evidence for this notion. In our experiments, we empirically find that standard graph convolutional networks (GCNs) can actually achieve better performance than such carefully designed methods on some commonly used heterophilous graphs. This motivates us to reconsider whether homophily is truly necessary for good GNN performance. We find that this claim is not quite true, and in fact, GCNs can achieve strong performance on heterophilous graphs under certain conditions. Our work carefully characterizes these conditions, and provides supporting theoretical understanding and empirical observations. Finally, we examine existing heterophilous graphs benchmarks and reconcile how the GCN (under)performs on them based on this understanding.

Graph Neural Networks (GNNs) have risen to prominence in learning representations for graph structured data. A single GNN layer typically consists of a feature transformation and a feature aggregation operation. The former normally uses feed-forward networks to transform features, while the latter aggregates the transformed features over the graph. Numerous recent works have proposed GNN models with different designs in the aggregation operation. In this work, we establish mathematically that the aggregation processes in a group of representative GNN models including GCN, GAT, PPNP, and APPNP can be regarded as (approximately) solving a graph denoising problem with a smoothness assumption. Such a unified view across GNNs not only provides a new perspective to understand a variety of aggregation operations but also enables us to develop a unified graph neural network framework UGNN. To demonstrate its promising potential, we instantiate a novel GNN model, ADA-UGNN, derived from UGNN, to handle graphs with adaptive smoothness across nodes. Comprehensive experiments show the effectiveness of ADA-UGNN.

Graph Neural Networks (GNNs) have recently enabled substantial advances in graph learning. Despite their rich representational capacity, GNNs remain under-explored for large-scale social modeling applications. One such industrially ubiquitous application is friend suggestion: recommending users other candidate users to befriend, to improve user connectivity, retention and engagement. However, modeling such user-user interactions on large-scale social platforms poses unique challenges: such graphs often have heavy-tailed degree distributions, where a significant fraction of users are inactive and have limited structural and engagement information. Moreover, users interact with different functionalities, communicate with diverse groups, and have multifaceted interaction patterns. We study the application of GNNs for friend suggestion, providing the first investigation of GNN design for this task, to our knowledge. To leverage the rich knowledge of in-platform actions, we formulate friend suggestion as multi-faceted friend ranking with multi-modal user features and link communication features. We design a neural architecture GraFRank to learn expressive user representations from multiple feature modalities and user-user interactions. Specifically, GraFRank employs modality-specific neighbor aggregators and cross-modality attentions to learn multi-faceted user representations. We conduct experiments on two multi-million user datasets from Snapchat, a leading mobile social platform, where GraFRank outperforms several state-of-the-art approaches on candidate retrieval (by 30% MRR) and ranking (by 20% MRR) tasks. Moreover, our qualitative analysis indicates notable gains for critical populations of less-active and low-degree users.

Data augmentation has been widely used to improve generalizability of machine learning models. However, comparatively little work studies data augmentation for graphs. This is largely due to the complex, non-Euclidean structure of graphs, which limits possible manipulation operations. Augmentation operations commonly used in vision and language have no analogs for graphs. Our work studies graph data augmentation for graph neural networks (GNNs) in the context of improving semi-supervised node-classification. We discuss practical and theoretical motivations, considerations and strategies for graph data augmentation. Our work shows that neural edge predictors can effectively encode class-homophilic structure to promote intra-class edges and demote inter-class edges in given graph structure, and our main contribution introduces the GAug graph data augmentation framework, which leverages these insights to improve performance in GNN-based node classification via edge prediction. Extensive experiments on multiple benchmarks show that augmentation via GAug improves performance across GNN architectures and datasets.

Given the reach of web platforms, bad actors have considerable incentives to manipulate and defraud users at the expense of platform integrity. This has spurred research in numerous suspicious behavior detection tasks, including detection of sybil accounts, false information, and payment scams/fraud. In this paper, we draw the insight that many such initiatives can be tackled in a common framework by posing a detection task which seeks to find groups of entities which share too many properties with one another across multiple attributes (sybil accounts created at the same time and location, propaganda spreaders broadcasting articles with the same rhetoric and with similar reshares, etc.) Our work makes four core contributions: Firstly, we posit a novel formulation of this task as a multi-view graph mining problem, in which distinct views reflect distinct attribute similarities across entities, and contextual similarity and attribute importance are respected. Secondly, we propose a novel suspiciousness metric for scoring entity groups given the abnormality of their synchronicity across multiple views, which obeys intuitive desiderata that existing metrics do not. Finally, we propose the SliceNDice algorithm which enables efficient extraction of highly suspicious entity groups, and demonstrate its practicality in production, in terms of strong detection performance and discoveries on Snapchat’s large advertiser ecosystem (89% precision and numerous discoveries of real fraud rings), marked outperformance of baselines (over 97% precision/recall in simulated settings) and linear scalability.

Visual multimedia is one of the most prevalent sources of modern online content and engagement. However, despite its prevalence, little is known about user engagement with such content. For instance, how can we model engagement for a specific content or viewer sample, and across multiple samples? Can we model and discover patterns in these interactions, and detect outlying behaviors corresponding to abnormal engagement? In this paper, we study these questions in depth. Understanding these questions has implications in user modeling and understanding, ranking, trust and safety and more. For analysis, we consider content and viewer dwell time (engagement duration) behaviors with images and videos on Snapchat Stories, one of the largest multimedia-driven social sharing services. To our knowledge, we are the first to model and analyze dwell time behaviors on such media. Specifically, our contributions include (a) individual modeling: we propose and evaluate the ŁFmodel, ŁTmodel and \Vmodel parametric models to describe dwell times of unlooped/looped media and viewers which outperform alternatives, (b) aggregate modeling: we show how to flexibly summarize the respective joint distributions of multivariate parametrized fits across many samples using Vine Copulas in the analog ALFmodel, ALTmodel and AVmodel models, which enable inferences regarding aggregate behavioral patterns, and offer the ability to simulate real-looking engagement data (c) anomaly detection: we demonstrate our aggregate models can robustly detect anomalies present during training (0.9+ AUROC across most attack models), and also enable discovery of real dwell time anomalies.

False information can be created and spread easily through the web and social media platforms, resulting in widespread real-world impact. Characterizing how false information proliferates on social platforms and why it succeeds in deceiving readers are critical to develop efficient detection algorithms and tools for early detection. A recent surge of research in this area has aimed to address the key issues using methods based on feature engineering, graph mining, and information modeling. Majority of the research has primarily focused on two broad categories of false information: opinion-based (e.g., fake reviews), and fact-based (e.g., false news and hoaxes). Therefore, in this work, we present a comprehensive survey spanning diverse aspects of false information, namely (i) the actors involved in spreading false information, (ii) rationale behind successfully deceiving readers, (iii) quantifying the impact of false information, (iv) measuring its characteristics across different dimensions, and finally, (iv) algorithms developed to detect false information. In doing so, we create a unified framework to describe these recent methods and highlight a number of important directions for future research.

Livestreaming platforms have become increasingly popular in recent years as a means of sharing and advertising creative content. Popular content streamers who attract large viewership to their live broadcasts can earn a living by means of ad revenue, donations and channel subscriptions. Unfortunately, this incentivized popularity has simultaneously resulted in incentive for fraudsters to provide services to astroturf, or artificially inflate viewership metrics by providing fake "live" views to customers. Our work provides a number of major contributions: (a) formulation: we are the first to introduce and characterize the viewbot fraud problem in livestreaming platforms, (b) methodology: we propose FLOCK, a principled and unsupervised method which efficiently and effectively identifies botted broadcasts and their constituent botted views, and (c) practicality: our approach achieves over 98% precision in identifying botted broadcasts and over 90% precision/recall against sizable synthetically generated viewbot attacks on a real-world livestreaming workload of over 16 million views and 92 thousand broadcasts. FLOCK successfully operates on larger datasets in practice and is regularly used at a large, undisclosed livestreaming corporation.

Given a bipartite graph of users and the products that they review, or followers and followees, how can we detect fake reviews or follows? Existing fraud detection methods (spectral, etc.) try to identify dense subgraphs of nodes that are sparsely connected to the remaining graph. Fraudsters can evade these methods using camouflage, by adding reviews or follows with honest targets so that they look "normal". Even worse, some fraudsters use hijacked accounts from honest users, and then the camouflage is indeed organic. Our focus is to spot fraudsters in the presence of camouflage or hijacked accounts. We propose FRAUDAR, an algorithm that (a) is camouflage-resistant, (b) provides upper bounds on the effectiveness of fraudsters, and (c) is effective in real-world data. Experimental results under various attacks show that FRAUDAR outperforms the top competitor in accuracy of detecting both camouflaged and non-camouflaged fraud. Additionally, in real-world experiments with a Twitter follower-followee graph of 1.47 billion edges, FRAUDAR successfully detected a subgraph of more than 4000 detected accounts, of which a majority had tweets showing that they used follower-buying services.